Case Studies
Work
Partnership
Toni Kroos X EAFC26
From Champions League glory to World Cup triumph, from playmaker to a symbol of precision and calm.
A leader who saw the game before anyone else did.
We were on set for the EA SPORTS FC 26 shoot – where his Icon legacy came to life.
Production
Eintracht Frankfurt x Pepsi
Starte mit Pepsi. Gönn dir Eintracht.
The campaign taps into Frankfurt’s matchday pulse by placing Eintracht legends right at the heart of fan life – at the Stammtisch, behind the bar, and around the stadium. Profiles like Timothy Chandler, Charly Körbel and Alex Schur step into the fan universe, with club legend Alex Meier joining behind the bar to symbolically “serve” something back to the community, as a nod to the passion that shakes the city every weekend. Current players such as Kauã Santos and Elye Wahi round out the cast and anchor the story in today’s team. Shot around the Römer, Massif Central and Deutsche Bank Park, the production turns real matchday moments into a visual story and positions Pepsi as the natural companion to Frankfurt’s football culture – from pub table to stadium forecourt.
Production
Icon League Production
ICON League production is driven end-to-end by 360Media – from the very first teaser concept to the final broadcast delivery. A single production spine runs through the creative system, live matchdays, and postproduction, creating a consistent identity where sport and entertainment blend seamlessly. Partner activations with brands such as Nissan, Philips, and freenet are deliberately staged as content moments across the venue. The project is extended by a documentary journey for Season One in collaboration with Pluto TV, taking the ICON League experience beyond the court and onto every screen.