A campaign built around connection, not conversion. Under the main film, viewers are invited to connect with Toni Kroos via WhatsApp. Once added, they receive a short pre-recorded voice message from Toni. Not a classic call-to-action, but a personal nudge. A message designed to be shared. With the one teammate who hasn’t made the switch yet. Toni Kroos for EAFC and XBOX.

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Athlete activation beyond the game. With Julian Köster we connected performance recovery and storytelling into one clear narrative. A project that shows what real preparation looks like on the court and beyond. A modern perspective on athletes where consistency mindset and recovery matter as much as performance.

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We worked with Linus Strasser on a focused production built around precision timing and trust. Shot in Munich within a tight timeframe the campaign delivered short form content for social media and TV with maximum efficiency.
We led the project holistically from athlete consulting to creative direction and production. Clear processes strong stories and space for athletes to focus on performance. Because peak performance starts with preparation routine and the stories told away from competition.

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